ABSOLUT London with Jamie Hewlett

On the 22nd March 2012 at precisely 12:20pm ABSOLUT will be offering 50 limited edition ABSOLUT London bottles for £50 each. Each bottle comes complete with a personalised note from ABSOLUT and a limited release ABSOLUT London presentation tin, featuring Jamie Hewlett’s rendering of ABSOLUT founder and creator – the great Lars Olsson Smith.

The latest limited-edition from ABSOLUT is a collaboration with one of the UK’s leading graphic artists, Jamie Hewlett.  ABSOLUT LONDON celebrates the vibrant cultural city, capturing London’s creativity and rich style heritage. The bottle is a unique take on London’s style and fashion pioneers over the past 200 years. Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene. The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA, Punk and  80’s Casual.  

“London has such a fascinating and rich history which has inspired me over the years. For ABSOLUT London I chose to re-create 7 iconic characters from different eras who are largely defined by their style as well as their impactful contribution to London’s culture at the time.” says Jamie Hewlett.

Only 50 tin packs have been created and all proceeds will go to Jamie’s chosen charity. More information can be found on www.facebook.com/ABSOLUTUK

ABSOLUT London is now available exclusively at Selfridges and Harvey Nichols. The bottle will then on general release from 2nd April. 


Chris "MUG5" Maguire is a multimedia futurist that specializes in all things multimedia. From Record Production to Film Making Chris has worked with hi-end clients the world over. Chris is the Editor in Chief of both KingLoaf.com & Altsounds.com