adidas is all in Brand Campaign Continues in 2012 with Newest Chapter

adidas unveils the newest chapter of its “adidas is all in” brand campaign and invites the world to go all in. Featuring brand ambassadors such as FIFA World Player of the Year Lionel Messi, football superstar David Beckham, the NBA’s most valuable player Derrick Rose and pop icon Katy Perry, the campaign concept takes away the boundaries of fame, money, age, gender and geography and showcases that passion unites us all. No matter how or why you go all in right this second someone somewhere in this world is going all in with you. Available material includes 30′ and 60′ spots as well as shoot b-roll and stills featuring Katy Perry, David Beckham, Lionel Messi and Derrick Rose.