Bally’s Interactive Experience

During Bally’s presentation of its Autumn/Winter 2012 men’s collection on Sunday January 15, 2012, invited guests were treated to an exciting opportunity to explore the World of Bally through a unique interactive space that showcased an extraordinary array of specially curated multimedia content as well as Bally’s innovative Scribe Configurator App.

Composed using a number of large modules to form a mega-touch screen that could be intuitively handled simultaneously by multiple hands, the cutting-edge technology revolutionises the delivery and type of information consumers receive and their overall engagement with the brand. Personal preferences and choice were key within this precisely crafted interactive space that offered each guest the chance to achieve a highly personalised synergy with Bally.

[pullquote_right]The vibrant installation was designed to create a memorable and playful interaction between Bally and its guests, providing a moment to communicate individually with the Swiss brand while surrounded by multiple users.[/pullquote_right]

With the feel of a Bally store, the space was dominated by the large interactive screen through which guests enjoyed multimedia experiences such as: custom videos, engaging product stories, interaction with Bally’s social media channels and live Twitter feed, and the chance to try the cutting-edge Scribe Configurator App recently released through and iTunes.

Using the well laid-out and user-friendly Scribe Configurator App, guests had the chance to replicate the experience of designing their perfect bespoke Scribe Made-To-Order shoe. Guided through a step-by-step selection process, users were easily able to simulate creating an entirely original shoe: from the range of styles, luxurious leathers, smart colours, sole and fit variations, the original design can be ordered or shared with friends via email or social networking sites such as Facebook and Twitter.

Bally’s interactive multimedia installation was supported by SKIN™ products, developed by uma Information Technology (


Chris "MUG5" Maguire is a multimedia futurist that specializes in all things multimedia. From Record Production to Film Making Chris has worked with hi-end clients the world over. Chris is the Editor in Chief of both &