Bally toasted its 160 Year Swiss heritage on Wednesday December 14 with an evening of high-flying style that showcased captivating artwork and images from both the Bally and Condé Nast archives.
Held at Bally’s beautiful Rodeo Drive boutique, actor Topher Grace and The Art of Elysium founder Jennifer Howell graciously hosted the evening alongside invited VIP guests including Christine Woods, Johnny Sneed, Abigail Spencer, Rebecca Cardon, Carla Gallo, Arielle Kebbel, Richie Keen and Sunny Mabrey.
As well as marking Bally’s 160th anniversary, the evening also celebrated Bally’s exclusive Scribe Made-To-Order Shoe service and the recently launched companion program, Scribe Made-To-Order Belts.
The evening also benefited The Art of Elysium, a non-profit organisation that encourages the creative community to dedicate time to children battling serious medical conditions, with 10% of all purchases donated to this important cause.
Bally Switzerland: Modern Craftsmanship since 1851
Bally’s hallmark is the crafting of exquisite leather. For 160 years, Bally has been globally recognised for its ‘Swiss Made’ quality and contemporary style. Timeless hand workmanship traditions continue to imbue collections with great style and substance.
[pullquote_right]Born in Switzerland in 1851, Bally has been at the very centre of European leather craftsmanship since artisans began combining ancient skills with new technology. The cohesion of form and function was a passion of Bally’s founder, Carl Franz Bally, a global pioneer in shoe design, construction and production.[/pullquote_right]
In 1976, Bally extended its product range to include handbags, leather accessories and ready-to-wear which have become an integral part of Bally’s modern collections for the global luxury market. Every product is testament to Bally’s passion for perfection: the punctuation of a brogue; the soft touch of a bag’s leather; the classic silhouette of a sartorial jacket; the elegant contour of a Bally heel.
Now owned by LABELUX Group, Bally celebrated its 160th anniversary in 2011, making it the world’s most enduring luxury brand. With ever increasing global operations and a robust eCommerce business, Bally continues to go from strength-to-strength every year.