Bally Honours Its Icons
Bally has proudly paid homage to its brand icons at an exclusive cocktail event on June 19 2012 at PT Studio, Florence during this week’s Pitti Immagine Uomo. Invited media and international buyers celebrated the brand’s past through key influential products that today represent an undisputed stylistic heritage and which continue to inspire Bally’s modern creative spirit.
“It’s from these sources that we are what we are today. Bally has a very rich heritage which gives the brand its distinctive traits. The men’s Spring/Summer 2013 collection will be presented as usual during Milan Fashion Week, however we wanted to dedicate a moment to our stylistic heritage. We chose the frame of Florence, both for its centuries old ties with leather craftsmanship and because it also the home of one of our three leather goods production centres. It’s here in Florence that our skins are moulded and shaped.”
-Bally’s Creative Directors Michael Herz and Graeme Fidler
The exhibition featured products that form an integral part of Bally’s heritage and style ethos while representing the brand’s contemporary design values. Scribe, Trainspotting, Zurich, Curling and Hiking are true Bally icons. Each reveals new characteristics each season yet never loses their inherent significance: to define the brand, its origins and values