BALLY: Seeing Things More Clearly

Today, Bally officially announced a licensing agreement with TWC-L’Amy for the development and distribution of an exclusive prescription and sunglass range of eyewear.

Set to debut in October 2012 at the prestigious Silmo Optical Fair in Paris, the Bally collections will include sunglass styles for both for women and men, as well as prescriptive frames. Products are expected to launch worldwide by the end of 2012.

Created in partnership with Bally’s Creative Directors Michael Herz and Graeme Fidler, the Bally merchandise team and L’Amy’s Product Manager and Eyewear designer, the collections will embody Bally’s ethos of craftsmanship excellence, innovative design and high quality materials.

About Bally

Bally’s hallmark is the crafting of exquisite leather. For 160 years, Bally has been globally recognized for its ‘Swiss Made’ quality and contemporary style. Timeless hand workmanship traditions continue to imbue collections with great style and substance. Born in Switzerland in 1851, Bally has been at the very center of European leather craftsmanship since artisans began combining ancient skills with new technology. The cohesion of form and function was a passion of Bally’s founder, Carl Franz Bally, a global pioneer in shoe design, construction and production. In 1976, Bally extended its product range to include handbags, leather accessories and ready-to-wear which have become an integral part of Bally’s modern collections for the global luxury market. Every product is testament to Bally’s passion for perfection: the punctuation of a brogue; the soft touch of a bag’s leather; the classic silhouette of a sartorial jacket; the elegant contour of a Bally heel. Now owned by LABELUX Group, Bally celebrated its 160th anniversary in 2011, making it the world’s most enduring luxury brand. With ever increasing global operations and a robust eCommerce business, Bally continues to go from strength-to-strength every year.


TWC-L’AMY is a leading group of fashion accessories with a worldwide presence. It designs and distributes eyewear, watches jewelry and leather goods of various brands under license or directly owned. The Company achieved a turnover of around €120 M in 2010, of which 40% outside of France. TWC-L’AMY Group has licensing agreements with various prestigious Brands (including Cerruti1881, Balmain, Kenzo, Nina Ricci, Thierry Mugler).


Chris "MUG5" Maguire is a multimedia futurist that specializes in all things multimedia. From Record Production to Film Making Chris has worked with hi-end clients the world over. Chris is the Editor in Chief of both &