Bally’s AW12 Advertising Campaign

Bally’s Autumn/Winter 2012 campaign transports us to a winter playground of effortless luxury,  set against the breathtaking alpine background that surrounds the chic Swiss ski resort of  Verbier.

Shot in early 2012 at Verbier’s prestigious Chalet d’Adrien Bally chose the iconic mountain resort  town in Switzerland’s Valais to again directly reflect the Swiss brand’s own heritage and ethos of
striking contemporary elegance and fine detail.

Bally worked once more with New York-based photographer Norman Jean Roy, whose work  includes covers for Vanity Fair and GQ as well as Vogue editorials, on this latest campaign. Roy’s deceptively casual style imbues Bally’s Autumn/Winter 2012 collection with a seamless blend of  fiercely sophisticated style and understated luxury, all set against an inspirational Swiss backdrop.

The Bally campaign features the aristocratic faces of Caroline Trentini and Hilary Rhoda  partnered with the impeccable European look of models Andrew Cooper and Robert Konjic, who  also appeared in Bally’s Spring/Summer 2012 campaign.

This new Bally campaign cleverly works to off-set the rich seasonal tones of the collection against the crisp white backdrop of freshly fallen snow. Bearing all the hallmarks of Bally’s design  excellence and modern timelessness, Autumn/Winter 2012 has been designed by Creative Directors Michael Herz and Graeme Fidler to continue carrying this Swiss luxury leather goods  house into a realm of urban luxury, gently contrasted through Roy’s lens by the serene majesty of  snow covered Swiss Alps.

This polished campaign draws us in to the world of Bally by showcasing the sumptuous leathers  and flawless design elements of the brand’s shoes, bags, accessories and ready-to-wear, once  again reaffirming the Bally’s luxurious regal flair. Bally’s Autumn/Winter 2012 advertising campaign will preview in-store in June during Men’s  Fashion Week and launch in full from September 2012.

For more updates about the shoot including the full campaign and an exclusive behind-the-scenes video, please be sure to regularly check


Chris "MUG5" Maguire is a multimedia futurist that specializes in all things multimedia. From Record Production to Film Making Chris has worked with hi-end clients the world over. Chris is the Editor in Chief of both &