To raise awareness around HIV, the Björn Borg Get it On collection has launched. Alot of people don’t realise that HIV disproportionately affects young people, which is a scary thought. This is where the Björn Borg Get it On collection comes into the picture to help combat the spread of HIV. Head of Design, James Lee gives an overview on the Get it On limited collection and tandem pant, which you can watch in the featured video player, be sure to check it out.
One Euro per sold underwear supports the MTV Staying Alive Foundation and an extra fun limited edition tandem pant – a pair of underwear with room for two – is sold with a 100% of the proceeds supporting the MTV Staying Alive Foundation.
The SS14 collection was launched at an exclusive charity event in East London that climaxed in a zip wire stunt where MTV Staying Alive Foundation Ambassador, Becca Dudley, and model boyfriend Jay Hiest were wearing a limited edition unisex tandem Get it On underwear for two. Check out the SS14 launch video here:
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The Björn Borg Get it On collection special edition pants feature a seductive kamasutra print and are available in two colourways through select retailers. You can get your own pair of Björn Borg Get it On collection tandem pant at the Björn Borg Get It On webshop and Björn Borg concept stores and you can also join the fight against HIV with the hashtag #getiton.[featuredvideo]