Building a System: Kobe Bryant and Eric Avar Discuss Design

Nike pulls the curtain back on the making of the Nike Kobe VII System Supreme with a detailed discussion with Kobe Bryant and Nike creative director Eric Avar. Topics range from good design balancing science and art, performance versatility in footwear, the creative process and the evolution of Kobe’s signature line.

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Jack

Professional seat warmer, aggressive tea drinker, and a #DigitalCreative based in Manchester, UK.