Sponsored Post: Heineken – Road to the Final
Heineken, the UK’s leading beer and cider business are on fire at the moment. Not only do they look after pretty much every popular drink you can think of, they also have a very creative marketing department. Having recently completed a campaign to find their next employee via a series of completely whacky job interviews ...
Better Your Best with Rhino Marathon Runner Vincent O’Neill
Need some inspiration to get fit and healthy this year? Well British marathon runner, Vincent O’Neill, 43, is the latest athlete to feature in a video by the footwear and sports equipment company ASICS, as part of its ‘Journey of Improvement’ campaign designed to get you motivated. What is My ASICS? My ASICS is...
The Talisker Whisky Atlantic Challenge 2013
The challenge begins on 2nd December 2013 when the brave and intrepid will pit themselves against the elements and race the 3,000 miles from La Gomera in the Canary Islands to Antigua. The boats are just seven metres long and two metres wide, and will be the rowers’ homes for 40-50 days, where they...
NIKE LAUNCHES FIRST GAME POWERED BY NIKE+ AND EVERYDAY MOVEMENT
NikeFuel Missions is the newest piece of content in the Nike+ FuelBand story and is the first game to use NikeFuel to unlock levels and content. The game is powered by the user’s everyday movement and uses NikeFuel to track and monitor progress. Based on the difficulty level that the user chooses, they’re challenged to earn...
NIKE AND MEDICOM TOY CELEBRATE WITH A COLLECTIVE OF COLLECTIBLES
With a creative partnership whose relationship dates back to 2002, Nike and MEDICOM TOY come together once again to release a new collection that brings iconic sport classics together with a legendary toy. Releasing the Nike x BE@RBRICK Lunar Force 1 Collection on December 19, limited versions of the Nike Lunar Force 1, the Nike...
