Chamonix-based extreme sportswear brand launches in the UK for Winter 2011/12

Sportswear brand, Perfect Moment, is based on a lifetime of experiences from legendary skier, rider and film producer, Thierry Donard.

Launching on 1st October 2011 in the UK, the Chamonix-based brand, is designed by Thierry and a team of Freeriders and puts the energy and style into adventure fashion. Tested on the steepest and most precarious mountains in the world, always seeking the perfect ride, Perfect Moment gives riders the technical protection they need, pushing the limits to find their own perfect moment.

Founder, Thierry Donard, an awesome film maker and legend of the mountain created Perfect Moment using his own extraordinary experiences freeriding. Thierry has created epic photography and motion pictures that convey the essence of his passion and love for the mountains, and most recently combining his knowledge and understanding into a sportswear brand. With a French Legion of Honour for his contribution to sport, it is his uniqueness and extraordinary knowledge that distinguish this Chamonix- based clothing brand from any other.  
Thierry has spent his life climbing ridge lines, breaking tracks in the steepest couloirs and ski touring high glaciers of the Mont Blanc range always searching for the perfect powder and that perfect move. The brand is a reflection of his obsession for free riding and a determination to keep all riders safe and protected in the high Alps. 

Perfect Moment is available to purchase online and is designed for the daring and playful who want to make an impactful presence on the slopes through their skiing, as well as their clothing.  
The Perfect Moment concept is to meet the real needs of freeriders, to tackle the hardest outdoor conditions, with style and fun, but without sacrificing comfort or safety. The collection is designed to push the limits on and off-piste.

As you can see from the images Perfect Moment is for the fun and outgoing consumer who wants to make an impact on the slopes through their skiing, as well as their clothing. The collection is available to purchase online and has both male and female ranges that feature bold prints, bright colours and graphic patterns and many of the pieces have a personal story behind their creation. Please see the new website for the full collection:

  • Ski Pants start at £225
  • Jackets start at £200
  • Beanies start at £30-35