To accompany a range of on-air programme commissions, and online editorial content around the release of Florence + the Machine’s eagerly awaited second album – Channel4.com will host a microsite streaming the artist’s new album online, a full four days ahead of its UK wide release; following a deal negotiated by MediaCom, between Channel 4 and Universal Music.
The album streaming is planned in support of a range of Channel 4 content – including an exclusive recording of a special intimate gig at the Hackney Empire, which will be recorded later this month, and will air in early November on Channel 4. Florence + The Machine: The Ceremonial from Hackney Empire was commissioned by Head of T4 and Music, Neil McCallum. T4 will air an extended Florence + The Machine interview with Nick Grimshaw, and Channel4.com will host two Florence +The Machine videos, What The Water Gave Me and Shake It Out, alongside a specially commissioned, bespoke commentary from the artist herself, talking through each track, in her own words.
In the first partnership of its kind between a music label, and a terrestrial broadcaster, the second album from the multi-award winning artist will be exclusively available and streamed live in full on Channel4.com for four days prior to its UK wide release on October 31st.
The microsite will be live from October 25th, with a host a range of Florence + the Machine content. The exclusive album streaming will go live from October 27th and fans who register for, and log in to Channel4.com will be able hear tracks first, and free of charge until October 30th..