Channel 4 announce new channel ‘4seven’

Launching across all major TV platforms later this year, the new channel will give viewers another chance to catch up with the most popular and talked about Channel 4 content from the last 7 days with the ease of a remote control rather than going online.

Making the announcement David Abraham commented:

“The launch of 4seven also supports our strategy of embracing the opportunities of connectivity, by exploring ways to deepen engagement with our viewers and expand the choices we can offer them.”

4seven is the first new channel for the broadcaster since 2005 and will “4seven will give viewers more chances to catch the most popular and talked about Channel 4 shows from the last seven days.”


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