Coca-Cola have announced the next stage in its partnership between Coke Zero and the highly anticipated 23rdinstallment of the James Bond series, SKYFALL™ due for release in the UK on 26th October.
To celebrate Coke Zero is celebrating launching a limited-edition, eye-catching aluminium bottle. Giving you the chance to unlock your inner 007, the new Coke Zero SKYFALL bottle has been dressed to thrill with a sleek makeover, bringing the on screen action and Bond’s style to your everyday life.
A must-have collectors’ item for any Bond fan, the black bottle design immortalises the famous title sequence and iconic stylish tuxedo that’s synonymous with England’s most famous 00 agent. The Coke Zero SKYFALL bottle will be available from Harrods (£1.75) and Tesco (£1.50) from 1st October.
Elsewhere, promotional Coke Zero cans featuring the design will be available nationwide, offering you the chance to win high-octane Bond experiences to unlock your inner 007.
The launch of the bottles celebrates the brand’s second partnership with the James Bond franchise. The announcement continues the successful partnership, which began in 2008 through the brand’s association with Quantum of Solace.
Daniel Craig is back as Ian Fleming’s James Bond 007 in SKYFALL™, the 23rd adventure in the longest-running film franchise of all time. In SKYFALL, Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost. The film is from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment. Directed by Sam Mendes. Produced by Michael G. Wilson and Barbara Broccoli. Written by Neal Purvis & Robert Wade and John Logan.
Coca-Cola Zero will roll out a fully integrated marketing campaign to support the partnership including television, cinema, PR and iconic outdoor advertising, a digital and social media campaign as well as on-pack, retail and cinema activation. A high-impact TV/Cinema spot has also been created to support the partnership. The new commercial will demonstrate how Coca-Cola Zero drives you to unlock the 007 in you.
For further information on the campaign, please visit www.cokezone.co.uk