The Coca-Cola Company today announced the next stage in its exciting partnership between its Coca-Cola Zero brand and SKYFALL™, the highly anticipated 23rd instalment of the James Bond series due for release in the UK on 26th October. To showcase the association, an original and impactful TVC will launch, set to leave viewers on the edge of their seats.
The hero of our new Coke Zero campaign has a mission, to get the girl of his dreams against all odds, fired on by Coke Zero and one of the most emblematic of the James Bond icons, ‘The James Bond Theme’. When he drinks Coke Zero, he unlocks the 007 in himself and immediately hums the ‘James Bond Theme’. It inspires him to push the boundaries and live with the confidence and drive like 007, demonstrating the belief that there is a little Bond in all of us. The ingenuity of the TVC can be seen in the way they have re-recorded the iconic theme tune, bringing it to life through the humming of characters and ambient sound design such as car horns, mopeds and a brass band. The music becomes a form of language and expression pushing our hero on, enabling him to attain his goal in typical Coke Zero/007 style.
Launching on 28th September this all-action ad guarantees to thrill, with the hero striving to reach his goal, refreshed by the great taste and zero sugar combination of Coca-Cola Zero.
The announcement continues the successful partnership, which began in 2008, through the brand’s association with Quantum of Solace.
Daniel Craig is back as Ian Fleming’s James Bond 007 in SKYFALL™, the 23rd adventure in the longest-running film franchise of all time. In SKYFALL™, Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost. The film is from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment. Directed by Sam Mendes. Produced by Michael G. Wilson and Barbara Broccoli. Written by Neal Purvis & Robert Wade and John Logan.
To showcase the association, limited-edition, eye-catching Bond-themed designs will appear on Coke Zero cans and bottles from October, with a sophisticated image highlighting the famous Bond ‘gun barrel’ design.