In his role as Creative Director of Diet Coke, Jean Paul Gaultier has unveiled ‘Tattoo’, the hotly anticipated third bottle in limited edition collection.
In early 2012 Diet Coke appointed the world-renowned fashion designer as the brand’s Creative Director. As part of his role Gaultier has taken his unique signature style and harnessed his fun and light-hearted attitude to create an iconic bottle collection for Diet Coke. To date, Jean Paul Gaultier has brought his creative flair and fashion prowess to two limited edition show-stopping bottles ‘Night & Day’ and now adds to the collection with his third bottle ‘Tattoo’. The bottle will be available completely free with every purchase of two 500ml bottles of Diet Coke, at selected Boots stores nationwide from mid October.*
‘Tattoo’ showcases Jean Paul Gaultier’s passion for body art and sees the bottle dressed head to toe in iconic designs reminiscent of his past catwalk collections. The bottle is a must have for fashionistas and Diet Coke fans alike, who have been eagerly awaiting the launch after witnessing a number of sneak peeks over the past few months in Jean Paul Gaultier’s online content and short films.
The ‘Night’ bottle has a sexy Rock Chick edge with a corset style and iconic cone bra design. The provocative bottle is perfect for after dark – the lace and fishnet design highlights the female-like silhouette of the iconic bottle shape and adds a never-before-seen edginess to the Diet Coke limited edition collection. The ‘Day’ bottle is inspired by Jean Paul Gaultier’s signature Breton stripes and captures his fun attitude with the iconic nautical-themed blue and white design showcasing a stylish romantic everyday look. Both of the iconic ‘Night’ and ‘Day’ designs now feature on Diet Coke 330ml cans too.
The “Tattoo” bottle is available from Boots stores nationwide completely free with any purchase of two 500ml bottles of Diet Coke, from mid October while stocks last.*
The ‘Night’ and ‘Day’ Diet Coke bottles are available from selected Sainsbury’s stores from late September at £1.50 each. The ‘Night’ and ‘Day’ Diet Coke 330ml cans are available from all major retailers nationwide from late September.