Call it a revolution. Or more like an evolution. Do It Knowledgably (DIK) is set to change the way people interact at the most fundamental level – through positive sexuality.
Launching on January 16th in time for Valentines Day 2012 at select lifestyle retailers and ecommerce portals, DIK is exploding into the adult marketplace with a line of unique intimacy and personal products, eco-friendly apparel and smart technology that encourages intimate social interaction and human connectivity in the most natural way possible.
Smart and fashionable, DIK speaks directly to the Facebook generation already accustomed to sharing intimate details of their private lives. Positioned as a Sexually Savvy and Socially Sexy responsible lifestyle brand, Sex is no longer taboo – but something to be enjoyed consciously with intent and knowledge. Not just a line of sex aids, DIK is a way of life, one that embraces the carnal pleasure that unites us all encouraging exploration and expression.
The DIK’s “BuriedPleasure Chest” gift set features products made from organic ingredients including stimulating”action strips” breath mints that combine horny goat weed with guarana, a novel formulation that replaces The Little Blue Pill; an exclusively formulated and innovative, water-based lubricant that due to an innovative formula doesn’t need to be reapplied; a sesame seed-based, paraben-free massage oil for scintillating pleasure, which can be paired with the line’s satin blindfold for an elevated experience, culminating in the use of DIK’s own range of condoms. “When you do it knowledgably, there’s a level of intelligence, sophistication and respect among people. It’s about using your head – literally and figuratively,” said Bruce Weinberg, CEO of DIK.
The complete “Do It Knowledgeably Buried Pleasure” gift set is available at: