Ferragamo is excited to debut exclusively with the digital community a special film starring the faces of the Fall Winter 2012 Campaign: Kate Moss, Sean O’Pry, and Karmen Pedaru.
Directed by famed fashion photographer Mikael Jansson and set in Berlin’s gilded Russian embassy, the film explores the mise en scene and role-play between the campaign faces, rich atmosphere, and the luxuriously chic Fall Winter 2012 collection.
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The two different souls of a sensual and refined woman and a rigorous and cosmopolitan man cross paths. A role-play between Kate Moss’s unmistakable femininity Karmen Pedaru’s reserved beauty and, Sean O’Pry’s striking appeal unfolds amidst a geometrical play of mirrors and fabrics that recreates the environ of a fairy tale palace. Kate, naturally vibrant yet sophisticated, perfectly interprets the essence of this Autumn/Winter collection. Mikael Jansson captures her iconic elegance, seductively perched on a delicate dormeuse surrounded by glittering, precious decor and antique handcrafted tapestries that create a striking trompe l’oeil effect against the paisley patterns of the garments. Karmen’s enigmatic beauty embodies the rigorous quality of the collection: the impeccable tailoring, garments that empower the silhouette like uniforms. Beside her, Sean, an attractive aesthete of the metropolis, perfectly interprets this subtle game.
The combined elements – an extraordinary locale, rich atmosphere and intensely luxurious and chic style – tell a story: the mise en scène of Salvatore Ferragamo’s collection for Autumn/Winter 2012-2013.
PHOTOGRAPHER: MIKAEL JANSSON
MODELS: KATE MOSS, KARMEN PEDARU, SEAN O’PRY
HAIR: LUIGI MURENU
MAKE UP: TOM PECHEUX