Thanks to the wonders of social media, nowadays talent scouts are more likely to find the next big thing online than at the mall. While MySpace was once the place to be discovered, video-sharing site YouTube has since taken over as the wannabe pop star’s place to post.
Whether you’re an indie kid, a pop princess or a rising rocker, it seems pretty clear that uploading your performances to YouTube might well pay off — it certainly did for the folks in the video gallery below.
According to Mashable many new singers are simply finding fame through posting videos on YouTube.
Here are just a few:
Teen star Avery was a big YouTube hit in 2010 with both covers and original material. The latter netted her a Universal record contract (supposedly following a bidding war) after her videos were viewed by A&R folks.
Alyssa Bernal’s acoustic uploads got the attention of Pharrell Williams who was reportedly so keen to track her down, he contacted her high school. Eventually he got hold of her and signed her to Star Trak. She has since released an EP.
Ellen DeGeneres championed young Greyson Chance after seeing his cover of a Lady Gaga song at a school recital on YouTube. After having him on her show, DeGeneres made Chance the first artist signed to her new record label. His debut single came out in October last year.
Justin Timberlake is the star sponsor behind Dutch singer-songwriter Esmee Denters. He spotted her on the site and she became the first artist to sign to his label. Denters is now working on her second album.
So So Def Recordings founder Jermaine Dupri discovered Dondria on YouTube and offered her a record deal. Her debut album Dondria vs Phatfffat reached number 14 on the Billboard Hot R&B/Hip-Hop Songs Chart.
“Say It’s Possible” was the song that opened doors for Terra Naomi. A YouTube hit, she signed with Island Records in 2006, although she is now back to being independent with a fan-funded record in the works.
“It’s not just uploading any video, it’s posting professional relevant content that fans can relate too. For every hundred video I watch, only a few catch my eyes says Fulps.”