Guaranteed violence over Jubilee Weekend!

SENI – the greatest combat and strength based sports event on the planet will welcome over 20,000+ visitors over the Jubilee Bank Holiday weekend.  Six interactive entertainment zones cover over 15,000 sq ft at London’s ExCeL, which will host the London 2012 combat sports including Boxing, Fencing and Judo a few weeks later.

SENI (Japanese for fighting spirit) is a truly interactive event, with more to see and do that any other live combat event.  From workshops to demonstrations, tournaments to open mat sessions it’s the ultimate thrill packed weekend!

Enjoy professional boxing matches for the price of a SENI ticket.  Take part in Countless seminars and free workshops. Visitors can look forward to training with the word’s best fighters, including heavyweight names like UFC Hall of Famer Royce Gracie and the UK’s very own Mike ‘The Count’ Bisping.

Leading fitness experts will be on hand to offer advice including Billy Blanks; the man who gave the world Tae’Bo and sculpted Hollywood bodies belonging to the likes of Paula Abdul and Carmen Electra

Visit hundreds of trade stands and try out the latest, cutting-edge innovations in fitness equipment and apparel.  Snap up exclusive discounts and special offers and blag bags of freebies!

MMA Weekender

MMA (Mixed Martial Arts) is the fastest growing sport in the world and is set to become the most watched sport on the planet by 2021.  Box office hits like Haywire and Warrior have done for MMA what Rocky once did for boxing, and the sport has never been more popular. 

The MMA Weekender sponsored by Fighters Only & Rockstar Energy Drink, brings fight fans all things MMA, wresting and Muay Thai including seminars and workshops with UFC stars likes of Michael Bisping, Royce Gracie and Alistair Overeem.

With Rockstar Open Mat sessions, MMA League and various workshops and seminars it’s a must for any MMA fan’s diary. 

For more info on the MMA Weekender please visit:  


For those who prefer pugilism – as last boxing has its very own expo – Boxfair. The UK’s only boxing consumer event is THE boxing industry event for fighters and fans alike.  Visitors can watch live professional boxing for the bargain price of a SENI ticket, train with champions past and present and take part in workshops with the best in the business. 

A host of boxers have already confirmed their attendance at Boxfair, with many more to be announced. There is plenty of amateur action at the show which is held at the Olympic 2012 boxing venue.  Plus priceless boxing memorabilia and Q&As with some of boxing’s biggest names.

For more info on Boxfair please visit:

Show of Strength & Just Combat Fitness Convention

Meet the biggest names from across bodybuilding, strongman and strength sports at the fast moving and explosive Show of Strength zone.  Highlights include The World’s Strongest Man Experience, the Miami Pro European fitness model and Bodybuilding, Eurosports Arm Wars.

Train back to back in an array of martial fitness sessions hosted by some of the UKs leading fitness trainers in the Just Combat Fitness convention.  Get to grips with the latest sports nutrition, health foods, fit kit, injury products and much more.  Take on incredible extreme challenges such as the London CrossFit Challenge, Urban Free Flow Parcour Jump zone and Urbanfit by the NYC street fitness crew, BarTendaz. 

For more info on Show of Strength please visit:

Take Part

There are countless seminars and workshops to get involved with at SENI. Learn the secrets of the martial art behind Bruce Lee’s success at the Ip Man Wing Chun masterclass with Samuel Kwok or learn ladies self defence with Matt Fiddes who has worked as Michael Jackson’s bodyguard and counts Danielle Lloyd amongst his celebrity clients.  UFC fans can participate in Mike Bisping’s MMA seminar or a BJJ master class with Royce Gracie.

The Classical Warrior Zone plays host to dozens of free workshops taking place across the weekend from the UKs leading reality based combat instructors.  From The Power of Elbow Strikes to Filipino knife fighting – martial arts fans can add a new skill to their repertoire.  For a full list of seminars and workshops please visit

For more info on seminars and workshops please visit:

London International Opens

The largest element of the show is SENI tournament zone with 4000+ fighters taking part in the world renowned London International Opens across Olympic disciplines Judo, Taekwondo and Fencing as well as Karate, BJJ (Brazilian Jiu-Jitsu) and Wushu.

For a full list of tournaments in this series log onto:

For more information about SENI please visit – 

For tickets please call Ticketmaster on 0844 847 1699

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