Heineken sort the men from the boys

What are men truly made of when taken out of their daily lives and dropped into the great unknown? It’s a scary thought, but it sorts the men from the boys.

[pullquote_right]”Legends aren’t born, they’re dropped.“[/pullquote_right]To find out, Heineken dropped New York biker William in the bustling medina of Marrakech. The contrast from the big apple, to Marrakech is a daunting thought, and biker William takes it like a trooper.

Watch the video in the player above to see the drop off…

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Jack

Professional seat warmer, aggressive tea drinker, and a #DigitalCreative based in Manchester, UK.