In Review: The Coke Zero Screening of Skyfall

You may have seen the brilliantly innovative Coke Zero advert of how the general public were able to win tickets to see the latest Bond film ‘Skyfall’, or perhaps you have noticed the various striking posters dotted around London and other parts of the UK, or you may have even seen the stylish, limited addition aluminium Coke Zero bottle’s that have ‘’…been dressed to thrill with a sleek makeover.’’  If so then you will most likely be aware that Coke Zero are in partnership with the 23rd instalment of the James Bond series, ‘Skyfall’.

When I was offered the chance to attend the Coke Zero screening of ‘Skyfall’, there was no way in the world I was going to miss it especially being such a huge fan and growing up watching all the Bond films regularly.  So skipping off work early I enthusiastically hopped onto the tube heading to Shepherds Bush, hardly being able to conceal my excitement about the prospect of watching the highly anticipated ‘Skyfall’.  Just outside Westfield I met with the PR team who kindly provided me with a drink before entering the Westfield White City shopping centre where the screening was held.  As soon as we arrived I could feel the excitement bubbling in the air as men and women specially dressed up for the occasion, one man in particular in an all white suit, were waiting for the viewing.  As a humble journalist I was delighted with the prospect of being handed a glass of champagne and being offered some very tasty canapés. Hovering around the roulette table I imagined what it might be like playing the part of one of those many Bond girls.  Time flew and before I knew it we were handing our phones into security and queuing to go into the cinema screen.

After settling myself into the comfortable, rather sumptuous cushioned seats and sipping my complimentary Coke Zero, the lights dimmed to introduce the massive YouTube hit, the much coveted advert which was the Coke Zero competition.  I was glad the lights had been turned off as the sheer delight in my face would have been embarrassing if I was amongst a crowd that did not value the Bond culture.

The next two hours and twenty minutes disappeared in what felt like two minutes, as most good things do in life, and I was left with a strange feeling of satisfaction and discontent.  Now I know these two emotions contradict one another but it honestly felt like that.  I was satisfied because the film was absolutely and categorically, hands down fantastic and discontent because it had gone so quickly and it was all over leaving the anticlimax of having to return to reality. I am very pleased to say that Sam Mendes has done the Broccoli family proud by keeping the unique essence that is James Bond but also bringing it into the 21st century with creative and gripping ideas and a believable Bond character

The film, in short, starts with James Bond in Istanbul, failing to recover stolen information which incriminates undercover MI6 agents and by an accidental shooting is thought to be dead.  The identities of some of these agents are then leaked on the Internet which brings into question M’s capabilities of running MI6.  Bond re-appears (surprise, surprise he’s alive), when the secret service is attacked and helps M to seek out the villain, Raoul Silva, who has a personal connection and vendetta against M.

Now there are so many points that I could write about, how the typical classic cars are featured, in particular the Aston Martin DB5 which is dramatically obliterated in an explosion towards the end.  How there is a new and young Quartermaster or ‘Q’ played by Ben Wishaw, and the lack of gadgets in the film, quoting Q, ‘’We don’t go in for exploding pens anymore’’.  How the women in the film are featured in the field, in particular Naomie Harris who plays Eve and Judi Dench, the legendary M and how James Bond’s character is explored in a way never seen before.  I could go on and divulge a lot more detail but in all honesty I feel that it would ruin the anticipation and expectation before you have even see the film, which I must insist that you do.

The only disappointment of the evening was that on my return journey home (train, unfortunately not helicopter) my complimentary coke zero was shaken, not stirred.

Words: Serena Butterworth


Senior Editor at King Loaf and Assistant Editor at - lover of all things music and contraversial