Indaba Music, the leading online community of musicians and marketplace for music opportunities, today launched its Social Contest Suite, an end-to-end music marketing platform that connects its more than 700,000 independent musicians with fans via a socially integrated music discovery product. Aimed at brands and record labels alike, the Social Contest Suite syndicates musician actions including recording and fan actions such as voting through Facebook and other web properties to amplify authentic user-generated conversations. The toolset has been optimized with the help of user and client feedback to simplify the experience.
“A common challenge that our music industry and brand clients face is how to connect with a larger audience via digital marketing campaigns. Indaba Music’s Social Contest Suite provides marketers with a scalable solution by leveraging social networks and the traffic of their own, branded properties,” said J.J. Rosen, Chief Executive Officer, Indaba Music. “With this launch we’re uniquely positioned to painlessly connect brands and record labels with musical talent to create custom, unique content that’s then amplified by millions of socially connected fans.”
Indaba Music began developing its Social Contest Suite in late 2011 in response to the success of its Opportunity Marketplace programs and the growing consumption of music across social networks. Successful previous campaigns include Red Bull, Kate Spade NY, Alicia Keys and Staind. Designed to convert social actions into earned media, those campaigns averaged 27 minutes of listening per fan and a 500% increase in social actions per campaign that in turn earned each program over 20M digital impressions.
“Providing new music to my fans on Facebook is exciting to take part in. It’s fun to post photos and video clips, but it’s a totally different proposition to bring fans into my creative process and invite them to collaborate through my music,” said Matisyahu. “With Indaba Music’s Social Contest Suite I’m able to hear the collaborations from musicians all around the world and watch that creativity explode across a variety of social networks. I enjoy watching my fans share and interact with my music, something Indaba Music truly helps enable.”
The Social Contest Suite includes the following product features:
A deep integration with Facebook leverages the frictionless sharing capabilities of the Open Graph to promote new music through Facebook’s powerful distribution platform. Entering an opportunity, listening to a submission, commenting and casting a vote can now be completed with a single click and syndicated to Facebook’s news and ticker feeds.
Portable Contest Experience:
Musicians and fans alike can now participate in the same contest experience across a brand’s own Internet properties, extending the reach of its music-driven marketing campaigns. With a new design, the contest application has room for branding while also providing the technology to stream submissions, comment and share from any site.
Indaba Music developed an algorithm that curates contest submissions based on a social virality score. As fans listen, vote and share their favorite music, the algorithm surfaces “Trending Tracks” to provide fans with a “lean-back” listening experience. Leading up to today’s launch, the algorithm has lengthened the averaging listening time per fan from 10 to over 27 minutes per contest.
About Indaba Music
Indaba Music first pioneered the online music collaboration space in 2007, enabling anyone with Internet access to connect with musicians from around the world to create, edit and mix studio-quality music online. Indaba Music now provides musicians with opportunities and reasons to make music including remix contests, sync and licensing opportunities, and branded marketing programs. Indaba Music currently boasts members from over 200 countries around the world.