Nike Golf’s relentless pursuit of innovation continues to deliver technology that makes golfers better. Proof positive is the creation of one of the most talked about golf shoes in the industry, the new Nike TW ‘13, inspired by Nike FREE technology.
Tiger Woods began the marketplace buzz when he debuted the prototypes on Tour last summer. The distinctive shoes will now be available to consumers starting June 8, 2012.
The inspiration behind the Nike TW ‘13 footwear began with Woods himself. He asked for a shoe that gave him the performance fit and feel as his Nike FREE shoes when he runs and trains. That question ignited collaboration between Woods, Nike Golf’s footwear creation team and Nike’s Innovation Kitchen, led by Tobie Hatfield.
“I train with Nike FREE technology all the time,” said Woods. “I love training in it, running in it, lifting in it. So I asked, why can’t I play golf in it?”
After Woods shared his insights, Nike’s footwear team immediately went to work. The result is an iconic shoe with Nike’s natural motion engineered outsole, inspired by Nike FREE technology.
“Now my feet are stronger and I feel more athletic,” said Woods. “These shoes provide freedom of movement and allow me to release more power through my swing.”
To view the Nike FREE-Inspired TW ’13 commercial:
[youtube id=”v4wGVv-d0d8″ width=”610″ height=”350″]
The natural motion engineered outsole is designed to mimic and conform to the natural motion of the foot, coupled with the protection and traction of a lightweight performance golf shoe. This innovative outsole allows the athlete to keep contact with the ground longer, better harnessing the energy of the foot to the shoe and, therefore, the shoe to the ground.
“An athlete trains every other part of their body, except maybe their foot,” said Hatfield. “Natural motion technology helps increase the strength of the muscles and flexibility within the foot. It brings out the human potential for each athlete.”
The Nike TW ’13 also features the new Nike Dynamic Fit support system. Targeted support delivers unprecedented strength-to-weight ratio and one-to-one fitted support. Flywire-infused nylon straps extend 360° from the footbed to the lacing system, securing the foot for an adaptive fit that provides golfers stability with mobility.
To ensure that the TW ’13 upper moves in concert with the Dynamic Fit system, designers turned to Nike’s Innovation Kitchen to source the multidirectional stretch synthetic available in Tiger’s signature colors of White or Black with Red accents.
Available June 8, 2012
MSRP: $220 MAP/Street Price: $180
Available Colors: White or Black
Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. For more information on Nike Golf visit our website at www.nikegolf.com. To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on Facebook go to www.facebook.com/nikegolf. To view Nike Golf videos subscribe to our YouTube Channel at www.youtube.com/nikegolf. Editors and journalists in the US seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter . International journalists please contact NIke Golf’s public relations representative in respective countries for information.