Lacoste LIVE takes you to Japan : “From Tokyo to the Beach”

Introducing a new collection from Lacoste, a new state of mind, a new way to be in tune with today’s energy and vibes.

An unexpected and cool combination of Lacoste original style and Street Art.

The croc buys into vintage, and a new kind of music shakes up polos, jeans and track jackets with slimmer and younger fits.

An old school style hits the streets, bringing a fresh attitude and fusing colours.

Playing with classics to reinvent the future.

Preppy is now hip and edgy. Always Unconventional Chic.

To wear night or day, with no moderation.

This Spring-Summer 2013 season, Lacoste LIVE takes you to Japan: “From Tokyo to the Beach”. We have all tasted sushi, read manga and seen the flashing colors that light up Tokyo every night, but what can we discover if we go beyond these stereotypes?[featuredvideo]