Lana Del Rey is be the face and voice of H&M this autumn. Lana will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin. A full-length film of Lana singing a cover of “Blue Velvet” was shot by director Johan Renck The film is a fully-plotted music video starring Lana as she sings “Blue Velvet”, which will be available to see in its entirety at hm.com, with edited versions used as a TV campaign. Lana will also star in a second print campaign later in the season, featuring the best of winter fashion. These images will appear in October, both in print and also in-store.
Lana became an instant worldwide star earlier this year with her single “Video Games” taken from the multimillion selling album Born to Die, and is known globally for her distinctive personal style.