Nike Sportswear is introducing the LeBron James Diamond Collection apparel for the Holiday 2012 season. The collection is inspired by the diamond, which is forged by heat, time and pressure — a metaphoric comparison to LeBron’s career.
An urban renaissance theme is brought to the collection, one that references great eras and intertwines sophistication with a modern edge. The collection also celebrates LeBron’s 10 years with Nike.
Led by the LeBron Peacoat Destroyer, the collection incorporates beautiful materials and tailoring. The peacoat features a wool body and leather sleeves, while signature peacoat buttons, zonal Nike Sphere lining and a longer length distinguish this jacket.
The LeBron Varsity Shawl Collar Cardigan is a cotton sweater knit cardigan that embodies a heritage-rich look with classic varsity stripes and shawl collar construction. A kangaroo pocket and the collection’s signature embroidery help elevate this cardigan.
The LeBron Virtus Hoodie stays true to the iconic AW77 hoodie style, with details like a hi-density jacquard label, embroidered lion on the left chest, and a center-back direct embroidery that adds a combination of satin stitched and twill appliqué.
The LeBron 6 Crew brings elegant touches to a laid-back, off-court crew, including a left-chest cut and sew detail that off-sets a classic yarn die stripe.
“Earned, not given,” a motto of the three-time MVP, carries to the LeBron Earned Not Given Tee.
The Nike Sportwear LeBron James Diamond Collection is available globally beginning October 2.