Nikeid Kd Vi Debuts Chroma Material

When evaluating Kevin Durant’s game, it’s the small nuances that make a big difference. Look beyond the obvious. Yes, he can shoot the lights out, but some overlook his post-move footwork or his increased rebounding.

NIKEiD is bringing a new feature to the KD VI that is subtle, yet bold — just like KD’s evolved game. Available beginning Aug. 12, the KD VI will feature a new Chroma material that shifts in color when hit by varying angles of light.

The KD VI Chroma iD is available in seven color options for the upper in addition to 16 accent colors available on the logos, laces, lining, midsole and outsole. Glow-in-the-dark materials will be available on the laces, airbag, midsole, outsole and personalization options.

Two years in the making, NIKEiD’s Chroma option was inspired by popular iridescent paint jobs on cars. Moving forward, Chroma will be available on Nike Basketball signature shoes.

Read more about the KD VI design innovation and inspiration. The NIKEiD KD VI can be purchased here beginning Aug. 12. 

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Jack

Professional seat warmer, aggressive tea drinker, and a #DigitalCreative based in Manchester, UK.