The Men’s Fashion Collection for Spring/Summer 2012 from the luxury brand Porsche Design features a strikingly masculine look – but at the same time still casual and laid-back. In addition to the classic members of the range, like the biker’s leather jacket P’1160 Roadster Blouson, the present collection also includes the matching summer variant, the P’1160 AirTec Blouson. Beside the leather jackets, the collection has also been extended and developed further in the selection of exclusive Premium Jeans and the category P’1700 Shoes. The brand new Porsche Design Men’s Fashion Collection for Spring/Summer 2012 will be available from January 2012 in Porsche Design Stores worldwide.
Introduced in Autumn/Winter 2011, the innovative RawTec Line has been advanced and embodies the maxims of Porsche Design perfectly in a timeless and purist manner. Thanks to the use of full-grain lambskin leather, with nappa finish on the inside, these leather jackets need no lining at all. Visually impressive as a result, they are also particularly comfortable to wear especially in the summer months. The secret lies in the top-quality workmanship and the exceptionally fine finish, clear proof of the importance of the smallest detail in the manufacturing philosophy, avoiding any doubling of the material. The leather is laid seam on seam, stitched with a zig zag finish, and then welded with a tape, creating a unique lightness as well as the purist look. Apart from the classic P’1140 RawTec Blazer, the casual leather P’1150 Hoody is also available.
An element which brings the entire Collection together is the initial sketch of the “Exclusive Sunglasses”, with the innovative interchangeable lens mechanism. The sunglasses and the sketch from 1977 were the first contribution to fashion from Porsche Design, and in the Fashion Collection the sketch is to be found on the inner lining of jackets and bags.
The perfect accompaniment in the summer months is the new P’1160 AirTec Blouson from Porsche Design. With its light, laid-back look, this leather jacket made of lamb nappa leather is the ideal alternative to the classic biker’s leather jacket – and it has the added advantage that the AirTec Blouson is particularly light in weight. With the help of the perforated lamb nappa leather in the shoulder area, this feature is taken up in the classic sporty design of the jacket. The top quality workmanship of the products and the intelligence behind the cuts of the new fashion collection are also reflected in the fit. The clear line and purist design appeal to every age group, and make the Porsche Design Men’s Fashion Collection unmistakeable right from the first glance.
Porsche Design is a luxury brand focusing particularly on technically inspired products. The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche. The products stand for functional, timeless and purist design, characterised by their technical innovation. The product portfolio includes watches, sunglasses, luggage, a sports and fashion collection as well as electronic products and a men’s fragrance line. All the brand’s products are designed in the Porsche Design Studio in Zell am See (Austria). Porsche Design products are sold worldwide in own retail and franchise stores, shop-in-shops, up-market department stores and exclusive specialist stores.