Porsche Design Strengthens its Position in the Luxury Market

In the first half of the business year 2012, the Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG) continued its upward growth trend. Both in the franchise business and in its own retail business, the enterprise increased sales of the international luxury brand Porsche Design by more than 50 percent compared to the equivalent period last year. Across all its business fields, Porsche Design Group increased its turnover by more than 74 percent in the first half year, to 62.5 million Euro (last year: 35.9 million Euro).

“We are extremely satisfied with the way business has developed in the first six months of this year”, says Juergen Gessler, CEO of the Porsche Design Group. “The enormous growth is due especially to the measures – both in production and in marketing – which we initiated last year. We are very pleased to be able to reap the benefit already in this first half year. The high acceptance of our luxury brand, Porsche Design, is cause for optimism on our part. Whether in the relatively new field of fashion or in our traditional domains of glasses and watches, the feedback from our customers all over the world is consistently positive.”

In the first half of the business year 2012 the enterprise opened own retail stores in Munich and Hong Kong. The distribution network was additionally enlarged by numerous new franchise stores in locations including Toronto (Canada), Houston and Salt Lake City (both in the USA), Beijing Airport (China) and Mexico City (Mexico).

Juergen Gessler comments: “Our luxury brand Porsche Design expresses our individual definition of luxury. The urge to perfection is its most distinctive feature. We are uncompromising in the materials we use and in our manufacturing. There are no spurious design details. This was true when Professor Ferdinand Alexander Porsche founded the brand in 1972 and it is still true 40 years on. For us, this constitutes both commitment and motivation.”

The activities of the Porsche Design Group are concentrated in the business areas of Porsche Design, Porsche Driver’s Selection and the Porsche Design Studio in Zell am See (Austria).

Porsche Design is a luxury brand with a particular focus on technically inspired products. The brand was founded in 1972 by Ferdinand Alexander Porsche, whose products have stood for functional, timeless and purist design ever since. The products are designed in the Porsche Design Studio in Zell am See (Austria) and sold around the world in the company’s own stores, shop-in-shops, high end department stores, exclusive specialist retailers as well as the official online shop (www.porsche-design.com/shop).


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