The Porsche Design P’1140 RawTec Blazer has been awarded the international red dot product design award for 2012. The unique leather blazer earned the accolade of “red dot: best of the best” for its superlative design quality in the “Fashion, Lifestyle and Accessories” category. All in all, around 1,800 companies from 58 countries entered this year’s red dot award competition with more than 4,500 submissions. The awards ceremony will be held on 2nd July 2012 in Essen (Germany).
“Puristic and timeless, that’s the maxim of Porsche Design – and our fashion collection is the ultimate embodiment of this,” says Dr. Juergen Gessler, CEO of the Porsche Design Group. “Using full-grained lamb’s leather, which is coated on the inside, the RawTec Blazer is created entirely without lining. As a result, it not only looks unique, but it also offers maximum comfort for the wearer. Since the Porsche Design luxury brand was founded in 1972, we have received over 140 national and international design awards. We are particularly delighted about the latest addition to our collection, since it confirms that we are definitely on the right path with our as yet fledgling fashion collection.”
The key feature of the Porsche Design P’1140 RawTec Blazer is its premium-quality and unusual finish, created by craftsmen, that insists on tremendous value right down to the tiniest detail in line with the true concept of craftsmanship, and makes sure there is no doubling of any material: the leather is laid end to end, sewn with a zig-zag seam and then welded with a tape. This produces a unique lightness and a particularly purist look. The RawTec Blazers for men and women are therefore particularly ideal for the summer months, thanks to their truly outstanding wearing comfort.
As well as the “red dot: best of the best” award for the P’1140 RawTec Blazer, three further Porsche Design products also received a red dot for high design quality from the specialist jury of international experts: the brand new P’6620 Dashboard Chronograph, the two P’9220 and P’9230 hard drives and the P’2000 Roadster Titanium luggage series, which was unveiled to mark the luxury brand’s 40th anniversary. The Porsche Design products impressed the panel of judges not least with their design quality, finish, choice of materials and their high degree of innovativeness.
Porsche Design is a luxury brand focusing particularly on technically inspired products. The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche. The products stand for functional, timeless and purist design, characterised by their technical innovation. The product portfolio includes watches, sunglasses, luggage, a sports and fashion collection as well as electronic products and a men’s fragrance line. All the products under the brand are created at the Porsche Design Studio in Zell am See (Austria) and are sold around the world in the company’s own stores, franchise stores, shops-in-shops, high end department stores and exclusive specialist retailers.