The BMW Museum is dedicating a special exhibition to the world-renowned fashion and advertising illustrator René Gruau, who died in 2004. From 24 March to 30 June 2012, around 80 of the artist’s original works will be on display, covering the period from 1946 to 2000. The exhibition is being staged in collaboration with gallery owner Joëlle Chariau, who has been involved with Gruau’s work since 1982 and is now putting together highlights of his creative output in the form of a journey through time.
“With these drawings by René Gruau, we are bringing something very special to the BMW Museum and adding another facet to our involvement in the fashion world,” says Dr Ralf Rodepeter, Director of the BMW Museum and Communications Visitor Experience Munich. “Through his inimitably evocative and elegant strokes, Gruau continues to influence the world of fashion illustration and advertising to this day.”
Gruau, born in Rimini, Italy in 1909 as Renato Zavagli Ricciardelli, was already publishing his first works at the age of 14, and four years later he was producing drawings for Italian, German and British magazines. In the early 1930s he moved to Paris. When Christian Dior – a close friend of his – opened his fashion house in 1947, Gruau was commissioned with creating graphic images for all the Dior fragrances. Gruau soon became the preferred artist of the luxury industry and of the leading fashion magazines. From 1989 on, retrospectives of his work were shown in Paris, Rome, Munich, Cologne, New York, Tokyo and London. Gruau died in Rome in 2004.
Special exhibition of René Gruau’s fashion sketches at the BMW Museum:
When: From 24 March to 30 June 2012
Where: BMW Museum
Am Olympiapark 2
Admission: 9 euros / 6 euros