Salvatore Ferragamo advance campaign Spring / Summer 2014

The warm afternoon light passes through solids of intense colours, immediately revealing the Californian setting. Distinct and undeniable shadows multiply on structures reminiscent of the work of Mexican architect Miguel Angel Aragonés.

They produce intangible geometries that amplify the scene creating a sense of dynamism and possibility. This sensual yet rigorous set features Daria Werbowy and Sean O’Pry, shot au naturel by Mert & Marcus.

The photos capture gestures and movements – as if in pause mode – but not freeze-frame. There is an intense but relaxed energy to the pictures: the mellow colours and athletic physicality communicate vitality, warming the clean lines of the clothes and the laudable precision of the accessories. The dialogue between geometries and sensuality creates subtle short circuits, suggesting seductive scenarios against the light.

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Creative Director: Massimiliano Giornetti

Photographer: Mert Alas & Marcus Piggott

Models: Daria Werbowy, Sean O’Pry

Hair: Garren Defazio Make-Up: Yadim

MUG5

Chris "MUG5" Maguire is a multimedia futurist that specializes in all things multimedia. From Record Production to Film Making Chris has worked with hi-end clients the world over. Chris is the Editor in Chief of both KingLoaf.com & Altsounds.com