Samsung today announced it has donated 2,012 footballs to children across the UK as part of its ongoing partnership with Kids Company, a London based charity that provides essential practical, emotional and educational support to inner-city children.
The donation of the footballs was made possible by the efforts of 2,012 aspiring participants, who used their soccer skills to score a bag load of goals on Samsung’s new augmented reality football game. The ‘Samsung: Take Part 2012’ mobile app was designed for the London 2012 Olympic and Paralympic Games and includes various 3D sport games, including the football game, as well as a variety of London 2012 content such as virtual tours of the official venues.
Through the ‘Samsung: Take Part 2012’ app, players were challenged to participate in the ‘2012 Goals For Kids’ event, challenging participants to score as many goals in a football penalty kick competition. Samsung promised to donate the brand new footballs to Kids Company once 2,012 hat-trick penalty goals were scored on the AR game.
Samsung also invited London Paralympic Games athletes Jon Pollock and Sally Brown from ‘Team Samsung’ and four children from the Kids Company to the Samsung Mobile PIN store to celebrate the successful campaign.
An Official Worldwide Olympic and Paralympic Partner in the Wireless Communications Equipment category, Samsung has been supporting London 2012 with various on-site activities. One of its key onsite venues is Samsung Mobile PIN, a premium pop-up store to experience and purchase Samsung mobile devices. Visitors were able to participate in the ‘2012 Goals for Kids’ event by playing the AR game on the mobile phones on display at Samsung Mobile PINs over the last 11 days at the Olympic Park and Westfield.
“Kids Company very much appreciates Samsung’s donation, and we are looking forward to using it as a gift of inspiration to many of our football loving children. We will continue to work with Samsung to maintain a close partnership,” said Camila Batmanghelidjh, the founder and CEO of Kids Company.
“We are honored to be supporting both Kids Company and the Olympic and Paralympic Games, global events that inspire people of all abilities,” said Younghee Lee, Senior Vice President and Head of Global Marketing at Samsung Mobile. “We are committed to creating smart mobile devices that can be easily adapted to meet everyone’s needs, and see this globally celebrated event as the perfect platform to share our products with all audiences.”