Scoop Sensitive Man marks debut into Westfield

This December, natural luxury men’s grooming brand Scoop Sensitive Man marks its debut into Westfield London as the first UK grooming brand to embrace an exciting new retail concept.

The initial core range of three products is aimed at protecting all skin types even the most sensitive faces so often suffered by men, minus the nasty skin-stripping ingredients.

[pullquote_right]Scoop Sensitive Man products are reformulated using ingredients certified as organic by the Soil Association, including Fair Trade certified Shea Butter, Cocoa Butter, and Avocado.[/pullquote_right] The range comprises of a creamy Shaving Soufflé (£15.50/200ml), rejuvenating Exfoliating Face Mask (£25/125ml) and soothing Moisturising Calm Balm (£25/50ml). Essential oils of patchouli, sandalwood, rose, carrot root and jasmine present in the range have antiseptic, skin firming and de-stressing properties. Olive oil and calendula extract deeply nourish skin and deliver anti-inflammatories to soothe during and after shaving, providing a total skincare experience in one brand.

And Scoop Sensitive Man becomes the first men’s grooming range to look to the future of grooming retail and launch its own Automated Retail Outlet. Developed around highly advanced vending machine technology, the Outlet is a unique standalone fully self-service retail wall that gives men, and those buying for them, the ease and convenience of 24/7, 365 days a year online shopping with the benefit of instant product gratification.

The re-launch of Scoop Sensitive Man marks a new, immersive and technologically-led era in the retailing of grooming products, which is why the premium, forward-thinking shopping destination of Westfield London in Shepherds Bush has been chosen to introduce the first Scoop Automated Retail Outlet to the UK. The Outlet will be located next to the Atrium in Lift Lobby A on the Ground Floor from mid-December 2011. A second Scoop Automated Retail Unit will be installed at Westfield Stratford in Spring.

Scoop Sensitive Man products will also be available to purchase online via the Scoop website at www.scoopofnature.com