Sony Xperia Z Launch Party with Madeon and The Other Tribe

Sony Mobile Communications introduces its new flagship Android smartphone, Xperia Z. With a 5” Full HD 1080p Reality Display, Snapdragon™ S4 Pro quad-core processor, 13 megapixel fast-capture camera and 4G LTE, Xperia Z has all the specifications expected from a premium smartphone. On top of this, it brings the best of Sony’s unique technology, content, design and connectivity to deliver rich user experiences.

To celebrate the launch, the PR buffs at Sony decided to create a huge launch party featuring two of their sponsored artists. The event focused on the colours of the brand by mechanical robots filtering paint into patterns, and lazers everywhere. Check out the video in the featured player.

Sony Xperia Z key points:

  • Full HD 5” Reality Display with Mobile BRAVIA Engine 2 for super brightness and clarity
  • Sony’s media applications deliver rich user experiences and instant access to entertainment services
  • Easy and fast One-touch functions to wirelessly share music, photos and videos across devices
  • New stand-out Sony design with water and dust resistance