Soviet Crafts AW12 Men’s Style Look Book

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Soviet AW12 Collection - Look 1

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The range blends a modest and minimal utilitarian silhouette, fusing sportswear and fashion influences with catwalk and street styling.

Subdued rustic tones are mixed with equally bold brights and mixed-media prints, creating a heritage outdoor look with a modern edge.

Texture and colour blocking is key in the collection with jumpers and jackets in a variety of knits, tweeds and wax panel features.

Graphic t-shirts have 2 key trends: ‘Eco Hedonism’ featuring tribal, animalistic and mystical prints and ‘Sex & Rock ‘N’ Roll’ – a trend comprising sepia prints and top shelf music tees.

The collection also boasts Soviet’s first formal wear capsule collection in celebration of their 25th anniversary. Soviet has rediscovered itself with the AW12 collection, opening a stylish new chapter in its rich 25 year history.

About Soviet:

Soviet menswear has a deep history in the European fashion market and will be celebrating its 25th anniversary in 2012. The Soviet collection features distinctive heritage and character with elements of Russian nostalgia – a winning formula that has helped it become one of the fastest growing brands in recent years.


Professional seat warmer, aggressive tea drinker, and a #DigitalCreative based in Manchester, UK.