Beefeater, the only international premium gin that is still distilled in the UK’s capital have just announced a limited edition bottle that really sticks to their roots of London.
Beefeater’s proud heritage is seen via its trademark logo featuring the Tower of London’s ceremonial guards, known as the Beefeaters. So from 1876 this iconic brand has firmly placed their foundations into the heart of the capital.>
Also to celebrate the launch of the bottle, it coincides with the announcement that Beefeater will become the first London gin distillery to open a visitor centre. You can visit the centre later in the year.
Last year, Beefeater asked real Londoners and students of the internationally renowned Central Saint Martins College of Art and Design to co-create this limited edition. They challenged them to take photos of what #MyLondon means to them and share them with us. This limited edition is the product of their creativity. A design made up of 2,200 photographs, it’s a true London icon for the world’s authentic London gin.
Sharing both creative, and individual style is all part of the London experience. So the #MyLondon campaign really hits home and brings life to the spirit and excitement of the capital. Getting to see the real life views and stories from true Londoners is an exciting and creative concept that Beefeater love and admire.
Say hello from the capital and send your lucky acquaintances a free #MYLONDON postcard.