SXSW Music Gear Expo Announces List of Exhibitors

South by Southwest (SXSW) Music is pleased to present the SXSW Music Gear Expo, now in its third year. This expanded event will include manufacturers from top companies showcasing their guitars, drums, amps, pedals, keyboards, software, and countless other accessories needed by amateurs and professionals alike. With over 2,000 bands playing at SXSW, some of the finest musicians in the world will have the opportunity to give some of the best equipment a test run.

The first ever SXSW Showcasing Artists Gear Giveaway will take place in the Music Gear Expo Saturday, March 17 at 3:00 p.m. SXSW showcasing bands are invited to sign up in the Expo starting Wednesday, March 14. Participating gear providers are Taylor Guitars, Klipsch, MXL Microphones, Bullet Cable, Propellerhead, ScreaminFX Pedals, Pro Audio Stash, Cengage and RUNNUR with more to be announced.

This year, the Music Gear Expo Store, presented by Austin music retailer Strait Music, will be selling instruments manufactured by Expo exhibitors as well as useful accessories like drum heads, cables, and strings on site. Strait Music will also have trained technicians on hand for any emergency guitar repairs. The official Music Gear Expo Lounge, presented by Klipsch, is a comfortable meeting and networking space complete with wifi and free Miller Lite during the daily Happy Hours.

The Music Gear Expo will run for four days, Wednesday, March 14 – Saturday, March 17, 2012 in the Austin Convention Center, Exhibit Hall 5 and is the perfect opportunity to try out a full spectrum of equipment. The show is open to SXSW registrants from all three conferences (Music, Film and Interactive) including producers, sound engineers, media, and SXSW showcasing bands, plus the public will also be invited to attend this free event. For more information, please go to

Participating manufacturers so far include:

Amplified Parts – For the musician who is not an electronic technician and who wants to create their own sound or tone by modifying their existing amplifier or guitar.

Anvil/Calzone Cases – Making high quality instrument cases since the birth of rock & roll.

Austin Convention and Visitors Bureau – Unveils its custom designed vintage airstream trailer that will be used to promote Austin to visitors and spread the gospel of the Live Music Capital of World.

Behringer and Bugera – Loudspeakers, amplifiers, mixers, microphones, headphones, wireless systems, musical instruments and more.

Bullet Cables – Expert sound disguised as cool stuff: The line that runs between your gear.

Casio Electronic Musical Instruments (EMI) – Committed to providing musical instruments with features which help foster music education, music-making and professional performances.

Cengage Learning – Provides self-paced music education solutions for creative professionals and hobbyists.

Dubspot – The premier music school for musicians and DJs in New York City and online. Dubspot will be offering clinics in the Gear Expo classroom during Music Gear Expo hours.

Fingerprint Audio – Hand-made, quality microphones and accessories. Also represents Rupert Neve Designs, one of the world’s most experienced and knowledgeable audio design teams.

Gator Cases – Taking the worry out of transporting every type of gear.

Jam in the Van – A professional mobile sound studio built into an old Winnebago.

Klipsch – Earphones and speakers offering the ultimate sound experience. Sponsor of the Gear Expo Lounge.

KMC Music – Proudly featuring Ovation, Takamine and Charvel Guitars and Gretsch Drums.

Logitech – Ultimate Ears Custom Stage Earphones have been used by the world’s best musicians to perform on stage.

Miselu Inc – Aligning music creation with the technology. Debuting a mobile Android-based musical keyboard with a multi-touch screen that reproduces the “real sound” of a classic musical instrument.

MXL Microphones and Mogami Cables – Condenser, ribbon, and dynamic microphone solutions. Mogami Cable is unmatched for accuracy, flexibility and quality.

P3 Amplifiers – Custom made guitar amplifiers and speaker enclosures using the finest components available.

Pete Schmidt Accessories – Fine leather guitar and bass straps.

Pro Audio Stash – Specializing in rack mount enclosures and accessories.

Propellerhead – Renowned, innovative music software technology.

Rockitships – Eco-friendly, cost-effective and luxurious transportation for the everyday touring musician.

Runnur – Cool, stylish, compact, lightweight sash/strap for festivals, production work, travel and more.

Santa Cruz Guitars – Sophisticated, handmade acoustic guitars. Celebrating 35 years in business.

ScreaminFX – New guitar pedal company building high quality pedals using solid all analog design techniques.

Strait Music – Austin’s one-stop music shop and Austin’s only full-line music store. Strait Music will run the Gear Expo Store in the Music Gear Expo.

Taylor Guitars – One of the leading manufacturers of acoustic, acoustic/electric and electric guitars.

Ultimate Ears – Earphones for music lovers of all types.

For more information on every aspect of SXSW, please go to

SXSW Music is sponsored by Miller Lite, Sonicbids, Chevrolet, IFC, Pepsi, Doritos, Monster Energy,, Esurance, AT&T, Dell and the Austin Chronicle.