T4 opens the Bourjois Boutique

For the first time T4 is getting up close and personal with London Fashion Weekend courtesy of the Bourjois Boutique. Based in the beating heart of the event, the Bourjois Boutique will be THE place to be. Fronted by the ever stylish Jameela Jamil, T4 will keep viewers up to date with all the front row action and most talked about shows of the week. She will also go behind the scenes with some of the biggest names of the event and find out what it’s really like to be involved with fashion’s biggest date on the calendar. She will be following a model, a designer, a journalist and a celebrity who are all involved with the event.

Jameela will also be joined in the boutique by celebrity guests Cher Lloyd and Olivia Palermo, top designers and the most beautiful models over the week. Plus, a fashion battle to see two models put through their backstage quick change paces AND the best looking man on the planet, David Gandy, will be talking us through his guide to menswear.

We also uncover industry professionals from four corners of the fashion world to find out what makes London Fashion Week tick.

Jameela said ‘I’m so excited to have such intimate and exclusive access to the fashion event of the year for London. It’s always a privilege to get to meet the designers, stylists and all those behind the scenes of the driving force of the Fashion Industry. It’s a great place to get inspiration and the ultimate fashion tips for the year.”

To be aired on T4 on Saturday 18th, Sunday 19th and Sunday 26th February 2012.


Professional seat warmer, aggressive tea drinker, and a #DigitalCreative based in Manchester, UK.