This Is Great Britain: The British Food Revolution

2012 is going to be a year to remember for the UK. It’s not just the Olympic and Paralympic Games, but the Queen’s Diamond Jubilee and World Pride. In the run up to the celebrations and massive events of 2012 our wonderful government launched the ‘GREAT’ campaign.

The new ‘GREAT’ campaign, launched on Wednesday 21 September 2011 in New York, will focus on everything the UK has to offer as one of the very best places to visit, study, work, invest and do business. It provides a co-ordinated approach for promoting the UK in the run up to the London 2012 Olympic & Paralympic Games and beyond – it will allow Britain to speak with one voice about the opportunities to invest in the UK and help attract millions of visitors.

The British Food Scene has grown from strength-to-strength and we now have so many dynamic, talented Chefs using local produce in the UK, building our British Food Revolution. The produce and availability of British food can’t be matched anywhere else. In the video below, Gordan Ramsey, James Martin, Michel Roux Jnr and many more icons of the Food industry voice their opinions of what is happening to the UK Food Scene.