IPC Inspire today unveils a complete redevelopment of Uncut following an in-depth, year-long research process.
This evolution of a classic brand – including an overhaul of the magazine and an all-new www.uncut.co.uk – enhances Uncut’s editorial offering to passionate music and movie fans. Building on the feedback from Uncut’s loyal consumers, the redeveloped Uncut will deliver, among other new elements, an even bigger, better and more comprehensive reviews section, a redesigned cover and a new layout.
A major expansion of the reviews section makes it essential reading for the discerning music fan. The introduction of in-depth analysis and detailed information offer greater reader value than ever and make Uncut reviews the most authoritative guide to what’s coming out. Now split into two sections – one for new releases and one for archive releases, reissues and box sets – the all-new reviews section also includes:
- New how to buy guides
- More detailed, in-depth analysis with marks out of ten
- More artist Q&As
- Detailed breakdowns of the content and quality of box-sets and major reissues
- New live reviews section
Regular reader favourites, including An Audience With…, My Life in Music, The Making Of…, Album By Album and Flashback will all remain part of the editorial mix.
Uncut editor Allan Jones says: “Uncut readers have a love and hunger for music that matches our own so it was vital we got their input, first-hand, into what they wanted from their magazine. Our conversations with them gave us a lot of invaluable insight, which we’ve taken and incorporated into this reinvention of the magazine. For many of them, reviews are incredibly important and often why they buy Uncut. So we’ve given that section a complete overhaul to make Uncut’s reviews more useful than ever as a guide to new music and also to help readers negotiate multiple-format reissues and highlight which of them represents the best value for money in terms of sound quality, packaging and assorted extras. Elsewhere, we’ve also ensured we haven’t taken away anything from Uncut readers really love, so we’re confident that the overall result is the very best magazine we can offer.”
Online, uncut.co.uk will feature a cleaner design and improved user experience with more accessible and searchable content throughout.
Again, there is a focus on reviews which are hugely important to Uncut’s audience who trust the brand to point them in the right direction to music they will like, whether it’s long-time favourites or new music that might otherwise escape their attention.
A new emphasis on blogs and recommendations add further depth to the online experience and bigger photos, and gallery and video functionality contribute to a more attractive, striking layout.
Uncut publishing director Emily Hutchings says: “The new look Uncut magazine has come after many months of hard work and extensive research amongst our passionate audience. As a result the team has delivered an exciting and re-energised magazine that we know readers will love.”
The redeveloped Uncut, cover-dated April, hits the newsstands on February 28, priced £4.80.