Over the years, Lynx have gained a massive reputation for making us blokes, smell great. This is not just for our own pleasure, obviously it’s to attract the female of the species. It can’t change your looks, but it can sure change the way you hold yourself, give you more confidence knowing that you smell fresh as a daisy.
Lynx have brought us guys and gals together for decades, and now they are moving forward and taking on the world to make it a better place. With their new line of smellies, aptly named ‘Lynx Peace’ they intend to use the power of attraction to bring the world together in the name of love, not war. This is something they have never tried before, both in fragrance, and their main goal.
This latest ad they have released is a powerful step in an emotional direction, and is very different from their previous campaigns which feature some beautiful ladies, handsome men, and even an astronaut… So this time, they are tugging on the heart-strings of every man with scenarios of war and conflict, juxtaposed with acts of love, care and affection. Watch the video below and prepare to be warmed into the hearts of the actors:
The whole campaign is in partnership with Peace One Day. Peace One Day’s objective is to institutionalise Peace Day 21 September. Throughout the years, millions of people have been active on Peace Day in every country of the world, and hundreds of organisations have carried out life-saving activities in areas of conflict.
Lynx Peace is available in selected stores right now.
This post is sponsored by Axe, however the opinions are of the author.