We Run Rome 2011

[pullquote_right]There are neither precise rules to follow nor weather forecasts to consult. It doesn’t matter how fast you go or if it’s pitch dark. You run like the ancient Romans did –feet, blood and heart.[/pullquote_right]Rome is the city with the most alternative routes in the world, you can run forever without ever taking the same road. Streets, avenues, parks, gardens and villas, alleys and subways, raised walkways, cycle paths and viaducts. Go into Villa Pamphili and pop out in the Olimpica area, start from and come to the Foro, have a drink at Nasone at the Villa Ada pond and discover the mosque under Forte Antenne. Julius Caesar, Christopher Colombo, Newton, Queen Margherita and Marx – these are just a few of your running mates, the ways of forgetting tiredness. Just run. Go past the Coliseum and the Circus Maximus, leave Piazza Venezia, Via Veneto, the gyms of Villa Borghese and spinning in the afternoon behind you. Let the clubs of the Lungotevere, Pilates in Via Salaria and the Ring Road go – you’re outside. Welcome to the city of the eternal run. Welcome to We Run Rome.

We Run Rome is a 10K race that starts from 12 midday in the heart of the historic centre of Rome, going from the Coliseum to Via del Tritone, along the whole of Via del Corso to Piazza del Popolo and then along the Tiber to the Umberto I bridge and then on to Piazza del Gesù, Piazza Venezia to the Bocca della Verità, arriving back at the start in Via dei Cerchi.

The date is 31 December, recalling one of the running dates dearest to Romans – the San Sylvester Marathon – organised until 1989. We Run Rome is an appointment to celebrate the end of the year, running together, as has happened for many years in other capitals like London, Prague, Madrid and Buenos Aires.

Preparing We Run Rome has turned into a chance to make new friends and discover corners of the city that are still unexplored. If you listen carefully, you can hear the sounds of Rome. The horns of the traffic, the rattle of the trams, the voices of the markets, the hooves of the horses on the cobblestones, the water in the fountains and, under it all, the breath. The breath of a citỳ that, instead of racing against time, runs with it. Running to work, school, an appointment, running to see, to look for – and to forget. Running for the running’s sake, for pleasure. Or for training. Rome is the city that invites you to run with her every day. Run to meet her.

Moreover four international deejays – Nina Kraviz, Marco Carola, Jamie Jones and Silvie Loto – who let themselves be inspired by the city to create the four tracks that make up Run This Track to go with the training. As the result of a partnership with SoundCloud.com (a social network for electronic music based in Berlin) the tunes created by the four deejays are hosted on a Nike page where they can be listened to, commented on and downloaded.