Win tickets to Alton Towers new ride, The Smiler with Kellogg’s Krave

Fancy winning tickets to win exclusive prizes including VIP experience at Alton Towers and fast-track tickets? Kellogg’s has taken to social media to promote its partnership between its Krave cereal brand and Alton Towers’ new ride, The Smiler.

Jump on Twitter, and “Tweet When U Eat” using the handle @KraveUnleashed and hashtag #KraveTheSmiler.

Watch the video in the player above to find out more.

Alton Towers Resort unveiled the world’s first 14 loop rollercoaster, The Smiler back in May. The official Guinness World Record for the most loops in a coaster has officially been broken by the Staffordshire theme park, smashing the previous record of 10.

The Smiler, which is Alton Towers Resort’s biggest ever investment at £18m, took over eight months to build and the secret world first element has been kept under wraps since construction began back in September. Not for the faint hearted, the marmalising rollercoaster features a series of twisted psychological effects including optical illusions, blinding lights and jabbing needles designed to mess with your mind.

To mark the announcement, The Smiler’s heart-stopping 14 loops were revealed with a spectacular display of lights, which brought the coaster to ‘life’. The sheer size of The Smiler, which is the equivalent of ten football pitches of ride-track, dominates the X-Sector area of the Resort.

Visitors can experience The Smiler’s 14 record-breaking loops and all its twisted psychological effects right now. For more information visit

About The Smiler:
In 2013, Alton Towers Resort will launch its biggest ever rollercoaster – The Smiler ( The first of its kind in the world, The Smiler will be the biggest ever investment for a ride at the Resort. Here are a few facts:

  • The Smiler is twice the size of Nemesis
  • The track of The Smiler is 1,170m, which is equivalent to 78 double decker buses lined up within a row
  • The highest drop is 30m, which is comparable to 17 black cabs stacked up on top of each other
  • The ride time is 165 seconds which is 3x the ride time of Rita
  • The maximum speed is approx. 85 km/hr which is 10 km//hr faster than Air
  • It has 3,000 hours of manual labour, equal to flying to Australia 143 times
  • 5,000 cubes of concrete were used within the build
  • It’s an £18m investment, the equivalent of buying 120 of the world’s most desirable sports cars
  • Passengers per train – 16
  • Minimum rider height – 1.4m
  • Location – X Sector, on the site of the old Black Hole ride